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Korean restaurant Mr. Bap
logo, menu and business card design
Restaurant website
Design and rebranding by
Tim De Coster
I designed a new logo for the Korean restaurant Mr. Bap in The Hague, the Netherlands. Complementary menus and business cards were designed as well.
The new logo feautures two chopsticks that bind the name together. The letters of the restaurant are written in a custom font that resembles Korean writing. Grouped together by two or three letters, the logo reads "Mister Bap". While the text is tehrefore still English, it resembles Korean from afar. As a small icon that accompanies the logo, the Korean flag served as inspiration. The four trigrams from the flag were rearranged to form a cube. The colour palette of both the logo and the icon was also inspired by the Korean flag. Red, blue and white. The colors were changed a bit towards darker tones of red and blue, and the white became a cream-like color. A Korean version of the logo was also made, and can be shown alongside the English one.
Figure 1: Design of the final logos and icons in its three color variations.
On top of the rebranding, a new menu card was provided as well. I made one as a regular menu in English, Dutch and Korean. For the kids, a separate kids menu was made that had a smaller selection of dishes on there. The menus came in the same color scheme as the logo and were given extra little "fun facts".
All the menu designs (front and back) can be found underneath.
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